Okay, Strip regulars, this is a fun one. SAHARA Las Vegas just announced The Alex, a private hotel tower inside the resort, and reservations are already open for stays starting January 1, 2027.
It is not a new building. It is a complete reimagining of the former Alexandria Tower, rebuilt as a quieter, more personal way to stay on the Strip.
A 300-Room Tower Inside a 75-Year-Old Icon
SAHARA announced The Alex on November 10, with a debut set for early 2027. The timing is the story within the story, because SAHARA opened in 1952 and celebrates its 75th anniversary in 2027.
The resort sits at 2535 S Las Vegas Blvd, Las Vegas, NV 89109, at the north end of the Strip. Guests of The Alex stay steps from SAHARA dining, nightlife, casino, pool, and entertainment, with a tower that is meant to feel set apart from all of it.
Alex Meruelo, Founder, Chairman and Chief Executive Officer of the Meruelo Group, put it this way: "The Alex represents a bold new chapter for SAHARA Las Vegas and reflects our vision to continually redefine the guest experience."
What You Actually Get for Booking The Alex
The transformation covers 300 guest rooms and suites. The design leans classic Vegas glamour, with rich forest greens, warm gold and bronze accents, elegant wood finishes, and plush textures.
The perks are specific, not vague luxury talk. Here is what the announcement lists:
- Your own arrival: a dedicated entrance and private check-in, plus an exclusive lounge and personalized concierge services.
- In the room: premium Nespresso coffee, Molton Brown bath products, plush robes and slippers, and nightly turndown service.
- New wellness: the Alora Spa for relaxation and renewal, with treatment details still to come closer to opening.
- A real gym: SAHARA Athletic Club with Technogym cardio equipment, Watson strength machines, custom free weights, a functional training area, and yoga, mobility, and recovery gear.
That last point is the sleeper detail. Most hotel gyms are an afterthought, and this one reads like a place locals would actually train.
How to Book It Without Guessing
Reservations are open now at sahara.lv/thealex for stays beginning January 1, 2027. SAHARA says more details on rooms, amenities, and wellness offerings will follow in the coming months.
That means rates and full room details were not in the announcement, so book smart. Use this quick checklist:
- Pick your January 2027 or later dates first, then read the cancellation terms before you pay.
- Compare The Alex against a standard SAHARA tower room for the same dates, so you know what the private check-in, lounge, and concierge access actually cost you.
- Check back before your trip for the Alora Spa treatment list, since those details land closer to opening.
If you love the Strip but not the check-in line chaos, this is your lane. A historic resort, a private tower, and a fresh room for 2027, all without leaving the property you already know.
