Most resorts celebrate an anniversary with a cake and a press release. Palms Casino Resort is celebrating with a headcount.
Palms marks 25 years on Sunday, Nov. 15, 2026, a quarter century after opening on Nov. 15, 2001. Nearly 70 original Day One team members still work at the property, and the resort is at 4321 W. Flamingo Rd, Las Vegas, NV 89103, just west of the Strip.
The Retention Number Most Resorts Cannot Print
In an industry built on turnover, keeping nearly 70 opening day employees for 25 years is the real business story. Their photographs go up on the property's Tall Wall, and a special employee celebration on Friday, Nov. 13 honors them first, before the public weekend starts.
General Manager Kevin Glass is one of them. He said: "Having been part of the original opening team myself, this anniversary is especially meaningful. Palms has always been a special place, but it's the people who have made it what it is."
"To celebrate 25 years alongside so many team members who were here from the beginning is truly something special. We're proud of our history, grateful to our loyal guests and excited about what's ahead."
The ownership story backs the message. In 2022, Palms became the first Las Vegas casino resort fully owned and operated by a Native American tribe, and it is owned by the San Manuel Gaming and Hospitality Authority.
The scale is not small: 766 hotel rooms and suites across two towers, a 95,000-square-foot casino, and more than 190,000 square feet of meeting space, per the resort. The casino also includes 7,500 square feet of new expanded non-smoking gaming space.
A Weekend Built in Three Moves
The anniversary runs on a clean schedule. Each piece targets a different audience, and each one requires the Club Serrano card.
- Friday, Nov. 13: the private Day One employee celebration, honoring nearly 70 original team members.
- Saturday, Nov. 14, 8:30 a.m. to 11 p.m.: a limited-edition 25th anniversary T-shirt for eligible Club Serrano members, while supplies last.
- Sunday, Nov. 15, 5 p.m. to 9 p.m.: a $25 dinner at A.Y.C.E. Buffet for invited members and qualifying new members who enroll that day.
That sequence is smart business. Reward the workforce first, give loyal members a collectible second, then use the buffet price to recruit new members on the anniversary itself.
How to Claim Your Piece of the Weekend
Here is the play, step by step:
- For the T-shirt on Nov. 14: invited members print a complimentary gift voucher at any marketing kiosk between 8:30 a.m. and 11 p.m. Everyone else earns 500 Tier Points that day, with earning running from 12:01 a.m. to 10:45 p.m., then prints the voucher.
- For the $25 buffet on Nov. 15: new members must enroll in Club Serrano that day between 8 a.m. and 8:30 p.m. Invited and new members print the dinner voucher at a marketing kiosk between 8 a.m. and 8:50 p.m.
- At A.Y.C.E. Buffet: present your Club Serrano card, the voucher, and a valid photo ID between 5 p.m. and 9 p.m. The limit is one redemption per eligible participant, and unused vouchers cannot be extended.
Twenty-five years in, Palms is not selling nostalgia. It is proving that the people who opened the doors are still the strongest asset on the property. That is a retention story any Las Vegas operator would pay to copy.
