Physical media just planted a bigger flag in North Las Vegas.
Zia Records opens its third Las Vegas Valley store today, Saturday, Nov. 14, with a grand opening at 10 a.m. at 1366 W. Cheyenne Ave., Suite 101-103, North Las Vegas, NV 89030. The Cheyenne store is the company's ninth location, and it lands in the company's 21st year in the valley.
The first customer in line gets a shopping spree paid for by Zia. The next 10 customers in line get a free VIP membership.
North Las Vegas Asked for This Store for Years
This was not a random pin on a map. Marketing Manager Christina Wilson told What Now Las Vegas the north side had been asking for a store for a long time.
"North Las Vegas is untapped territory for Zia, but a location there has been heavily requested for years," Wilson said.
COO Brett Zimmerman made the same point in the company's announcement. "I'm excited about bringing Zia Records to another part of Las Vegas and reaching people who may not have had a record store close to them before," Zimmerman said.
Until today, valley shoppers had two options: the Rainbow store at Rainbow and Charleston, and the Eastern store at Eastern and Warm Springs. Cheyenne gives the north side its own store for the first time.
A 1980 Phoenix Shop That Outlasted the CD Crash
Brad Singer founded Zia Records in the spring of 1980 in Phoenix, Arizona, as a small used record and novelty shop. The company then did the hard part. It survived the decline of compact discs and the digital disruption that closed most record chains.
Zia did it by widening the floor. The stores now sell records, CDs, movies, video games, books, and collectibles, and customers can trade or sell pre-loved media back for store credit or cash.
That trade counter is the business model in one move. Every collection a local sells back becomes fresh stock for the next local who walks in.
How to Work Opening Day
The perks reward the early line, so timing is the whole play today.
- Want the shopping spree or a free VIP membership? Be in the first 11 people in line before the 10 a.m. opening.
- Bring trade stock. Records, movies, and games you no longer play can turn into store credit or cash at the counter.
- North side shoppers who used to drive to Rainbow or Eastern just got their drive cut. Cheyenne is now the home store.
Twenty-one years in, Zia is still betting that Las Vegas wants to hold its music in its hands. Today, the north side gets to prove it.
