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First Snow at 7 on Saturday: Santa's Arrival Parade Lights Up Town Square

Santa's Arrival Parade returns to Town Square on Saturday, November 14, from 5 to 8 p.m., with the parade at 7 p.m., a tree lighting and the first snowfall of the season, plus a $10 receipt trick for a free glow item.

By Rachel Ruiz November 11, 2026 97 views
First Snow at 7 on Saturday: Santa's Arrival Parade Lights Up Town Square

Santa arrives at Town Square on Saturday, Nov. 14, with a 7 p.m. parade, tree lighting and the first snowfall of the season.


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Okay, this is the most Vegas holiday move ever, and I mean that as a compliment. It snows here on Saturday night, on purpose, right after Santa parades past the palm trees.

Town Square Las Vegas brings back Santa's Arrival Parade on Saturday, November 14. The celebration runs 5 to 8 p.m., and the whole night builds to one 7 p.m. moment.

The Saturday Timeline, Hour by Hour

Town Square sits at 6605 Las Vegas Boulevard S, Las Vegas, NV 89119. Get there during the 5 p.m. opening stretch for festive entertainment and special guests, then claim a parade spot before the crowd fills in.

TimeWhat happens
5 p.m.The celebration begins, with entertainment and special guests
7 p.m.Santa's Arrival Parade begins
After the paradeChristmas tree lighting and the first snowfall of the season
8 p.m.The celebration ends

Here is the detail most families miss. Santa's photo set opens right after the tree lighting for a limited time that night, so Saturday is a bonus window, not the start of the regular photo run.

Snow Keeps Falling Long After Saturday

Snow in the Square runs November 14 through December 23. Weeknights keep it simple, and weekends double up, which changes which night you should pick.

  • Monday to Thursday: one snowfall, at 7 p.m.
  • Friday to Sunday: two snowfalls, at 7 p.m. and 8 p.m.

Photos with Santa run November 15 through December 24, so the regular photo season actually starts Sunday. Reservations are required November 15 through December 22.

After that, the rules loosen. December 23 takes limited reservations and walk-ins, and December 24 is walk-ins only, with hours varying by date.

Pet parents get their own version, too. Claus and Paws runs Wednesdays only, on November 18 and 25 and December 2, 9, and 16, from 11 a.m. to 7 p.m., and until 8 p.m. on December 16, with reservations required.

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How to Work the Night Like a Local

Do the small stuff in the right order and this night runs itself. Seriously, the order is the whole trick.

  1. Spend the $10 first. Purchases totaling $10 or more at Town Square qualify for a free glow item, one per receipt and while supplies last, so shop before the parade instead of after it.
  2. Be in place before 7 p.m. The parade start is the one time you cannot recreate later, while the tree lighting and snowfall follow right behind it.
  3. Pick your snow night on purpose. Want it calm? Take a weekday 7 p.m. snowfall. Want a second chance if you miss the first one? Go Friday to Sunday and use the 8 p.m. show.
  4. Book Santa separately. Treat Saturday as parade night, then reserve a photo slot from November 15 on instead of hoping the bonus window works out.

That is the sweet spot with this place. One Saturday gives you a parade, a tree lighting, and snow in the desert, and then the season keeps rolling for five more weeks if you want a quieter round two.

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Las Vegas Holidaysfamily events Las VegasChristmas in Las VegasTown Square Las VegasSanta's Arrival ParadeSnow in the Squaretree lighting Las Vegasphotos with Santa Las Vegas

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